Technical SEO

Method: deduction-based. 
Checks:
  • HTTPS enabled
  • HTTP→HTTPS redirect
  • robots.txt present/valid (and not blocking all crawlers)
  • sitemap.xml discovery + size
  • canonical tag presence and self-reference correctness
  • redirect chain length
  • broken external link sampling (up to 15 links), mixed content
  • `noindex` detection.