Understanding on-page score

On-Page SEO — 27% (Free) / 22% (Pro)

Method: deduction-based.

Checks:

  • title tag (presence/length)
  • meta description (presence/length)
  • H1 (presence, multiple-H1 detection)
  • H2/H3 usage
  • image alt text coverage
  • word count / thin content
  • internal link count
  • schema.org presence
  • Open Graph tags
  • Twitter Card tags
  • favicon
  • lang attribute
  • viewport meta
  • lazy-loading on images.

The scoring method used:

1. Deduction-based (scoreCategory) — used for Technical SEO, On-Page, Security, Accessibility (fewer checks per category):

score = 100 − Σ(deduction for every failed check)

Deductions by severity: Critical −20, High −11, Medium −5, Low −2.

Floored at 0, capped at 100.